Our Story
It’s 2019 and we called B.S. on beef jerky.
Keto diet is taking off. People are going paleo. Health trends are at all time highs. We couldn’t believe there wasn’t a more nutritious beef jerky out there. Why do jerky makers cram as much sugar as possible into their jerky? Why hasn’t anyone questioned the adulteration of this pure and authentic source of protein. We would never pour sugar on top of our steaks at dinner, so why are all jerky makers doing it to our jerky? We had enough and decided to take matters into our own hands; we decided to make it ourselves.
We started JustMeat in our kitchen.
No venture capitalists. No consultants. No office. Just best friends, every natural spice the grocery store had to offer and lots of beef. Eager and wanting to make a change. Little did we know that our countless hours of work would shape the future of beef jerky and how its eaten.
Like eating a 12 oz. steak, seasoned and spiced to perfection. With no B.S.
It’s how we’ve always described our beef jerky; with what’s inside it and what isn’t. We think you should know everything about what’s in your food and why. Industry experts thought it was a big mistake to remove sugar and artificial preservatives from beef jerky. “How would you be able to sell your jerky after it was dehydrated if you aren’t making up for all that lost water weight by adding sugar?” “If sugar isn’t making up the weight then what would?” “How will you make a profit without adding fillers to weigh the product down?”. These are just some of the questions they asked. For us, it had nothing to do with price or profits, rather more to do with offering people an unadulterated beef jerky product they can feel good about having as part of a complete and nutritious diet. For the sake of their health.
Finally, a beef jerky that put people first.
No longer are customers seen as “consumers” or just a dollar figure. To us, they are real people: neighbours, schoolmates and workmates. Each deserving the very best, just like we would like for our own selves and families. That is why in addition to serving real food products that are healthy, we offer free shipping and free returns, delivery to your door, automatic replenishment as often as you want it and a customer experience that is second to none. Crowded stores, long line ups and out of stock product at your local grocer are a thing of the past. Let’s enjoy a healthy future together.
Our Values
Real Food. Real Ingredients.
We believe in creating meat products that are better for your body. That’s why our products use unprocessed meats and are free of nasties like sugar, nitrates, nitrites, MSG and artificial preservatives and flavors. Instead, we use real ingredients you know and love like all natural granulated garlic, white vinegar and smoked paprika. Every flavor is thoughtfully formulated to help preserve your health and keep you feeling good.
Standing For Health
We are committed to standing up for healthy food and standing against junky snacks. We will always push the envelope and question large corporations that market harmful products to us and our families. By providing nutritious snacking food choices that don’t compromise on taste, we hope to empower ourselves and our customers to eat and live well.
Exceptional Customer Service
No one likes calling up cable companies or cell phone providers. We promise to never be like them. If you contact us, you'll hear from humans in a professional, courteous and timely manner. We actually enjoy talking to people.
